Archive

Gemini 3.5 Pro is now expected in July, not June. We cover the confirmed facts, the reasons behind the delay, and why marketers should not wait to act.

ChatGPT ads went live in the UK on 6 June 2026, and self-serve buying is now opening to British businesses. Here is a look at how the ads work, what they cost, how the contextual targeting differs from Google and Meta, and what to do before you spend.

Anthropic launched Claude Fable 5 as its most powerful public model on 9 June 2026, then switched it off three days later under a US export-control order. This is what happened, which Claude models still work, and what it means for your business.

Anthropic's Opus 4.8 is a quieter upgrade than the headlines suggest. It is more reliable than 4.7 and costs the same, with a cheaper fast mode on top. Here is what it changes for marketing, and where a human still has to sign off.

What's new in WordPress 7.0? Native AI is now built into the platform itself, not bolted on through plugins. Here's a briefing on what 'Armstrong' means for marketing teams and site owners.

Most founders don't have a marketing problem. They have a prioritisation problem. A practical playbook for UK startup founders on what to spend on first, where the early wins are, and what to track from day one.